What is the Outdoor Retailer Expo?

The Outdoor Retailer Summer Market is the largest Expo in the country for those in the business of outdoor recreation products and gear. It will be held in Denver, CO this July 23-26. The Outdoor Retailer tradeshow is a chance for outdoor industry attendees to network, exhibit their products, find new accounts and generate orders. The show is about new outdoor market trends, product sourcing & buying, strategic meetings, education and networking with influencers, buyers and decision makers alike.

Of course, showing off your stuff means telling people that you have stuff in the first place. So, what are some of the advertising options available for exhibitors and retailers attending Outdoor Retailer? Some options Ad Focus can offer include:

Indoor Kiosk screens

It’s fair to assume convention attendees will spend a great deal of time indoors, browsing the show and checking out sponsor and exhibitor booths. And, when they do, they’ll notice your company/brand/product on our network of digital kiosks. These 55-inch screens are strategically placed throughout the Colorado Convention Center and allow for the rotation of up to two creative ads. They target the main lobby, hallways, exhibition halls, meeting rooms, conference rooms, ballrooms, and the Bellco Theater.

Billboards

Surrounding the Colorado Convention Center are large format digital billboards, billboards that not only catch the eye of conference attendees, but also of drivers making their way up and down the city streets (lucky for you, there’s plenty of traffic in Denver to keep them driving slowly!). Among the high-tech capacities are static to full motion ads, 24-7 runtime, and Hi-Definition quality picture.

Tuk Tuks

Tuk Tuks are electric vehicles available for rent – they can act as a shuttle service to get attendees to and from the convention and their hotel. They’re 100% electric and zero-emission which allows for use indoors as well as out. Plus, they offer a unique and completely brandable marketing medium. Buy a full advertising wrap, make use of the large backlit panels, and hire a driver to promote your company in style!

Pedicabs

Denver, like many major cities, is home to numerous pedicabs – the city comes alive whenever an event is taking place (which is pretty much always). These bicycle cabs/rickshaws transport people over short-distances, something many convention goers will want if they’re not acclimated to our Mile-High city’s elevation! Advertising and branding opportunities are available in the form of full or partial ad wraps. You can also hire a pedicab driver to promote your services – he’ll “peddle as he pedals!”

Taxis

While Lyft and Uber have certainly risen to prominence, taxis still rule the road, especially downtown. Denver taxis transport attendees to and from DIA as well as to the Convention Center. And, unlike ride apps, there is no waiting: the cabs have a staging area right in front of the Convention Center. As for branding, take advantage of the double-sided taxi top ads – they’re backlit and visible day and night. Taxi top ads offer a great cost-effective solution for casting a wide net and tossing it over potential customers.

How to Advertise in the Outdoor Retailer Expo?

If you’re interested in advertising during the Outdoor Retailer Expo, contact us today. We’d love to help you market your business! Hello@theadfocus.com