Baseball and advertising fit each other like a leather glove; as the song (sort of) goes: Take me out to the ballgame, take my product out the crowds.
There are all sorts of reasons why promoting your goods and services inside a sports stadium can pad your stats, double or triple your profits, and help you swing for the fences.
These include the following:
High-Population Advertising
Let’s get the most obvious advantage out of the way: Baseball parks draw crowds and big ones at that. For example, Comerica Park, home of the Detroit Tigers, has a capacity of just over 41,000 fans. This makes billboard advertising a fast and highly effective way to reach tons of consumers with minimal effort. Results will be similar in other ballparks in markets like Denver, San Diego, Houston, Phoenix, and more!
Optimal Ad Receptivity at the Ballpark
It’s been long known that ad receptivity is most potent when people are in good moods; there’s a reason why joy is a targeted emotion by so many advertisers. People typically go to baseball games in high spirits, making them all eyes for your endorsements. Consumers with the sun on their backs and beers in their hands will always be more receptive to marketing than those doing less enjoyable things, like being stuck in rush hour traffic while on the phone with the IRS.
Many of our advertising products are fun and experiential, too, which gives your brand a positive association for your customers. Party Bikes near ballparks are fun, carefree entailment options before and after the game. Pedicabs, Electric Shuttles, Tuks Tuks, and Golf Carts are all last-mile transportation options. When people see them riding by, they notice their uniqueness. Many people take photos with them and post to social media!
Exposure to Consumers with Expendable Income
Targeting consumers with expendable income is an important part of many marketing strategies, particularly for companies with a product or service that is more of a perk than an essential. While baseball parks draw folks from all walks of life and socio-economic levels, the merchandise, food, and alcohol sold cater to those who shell out cash for the luxuries. Anyone willing to spend $17 on a cocktail or $70 on a sweatshirt is willing to hear what you have to offer, too.
A Surplus of Downtime at the Ballpark
Even the most zealous baseball fans must admit that America’s favorite pastime is rarely a hold-onto-your-hats, edge-of-your-seat thriller; in short, baseball isn’t exactly action-packed. From mid-inning breaks to the more than two minutes between innings, from pitching changes to player timeouts, there’s plenty of downtime for attendees to look around, take notice of your ad, and engage with your product. Even when the game doesn’t leave an impression on the fans, your company still can.
Multiple Advertising Options
Another benefit to baseball stadium advertising is that your promotions don’t have to be limited to the actual building; if you’re bored with billboards, there’s a full count of other marketing options directly outside the stadium (such as pedicabs or party bikes). The biggest benefit of this type of marketing is that it exposes your product to game attendees as well as those without a ticket. This covers all your bases and gives you a multi-run advantage over the competition.
Ad Focus is a results-oriented out-of-home advertising company that makes sure your impressions are impressive throughout Denver, Detroit, etc. and all over the region. We work with media buyers and planners, marketing professionals, business owners, advertising agencies, and representatives to offer affordable, unique, and effective advertising solutions.
Contact us today to learn how we can help you take your brand beyond.
Photo Credit: Ad Focus, Inc.