South By Southwest, often called SXSW, is a mega-event that takes place in Austin, Texas each March. It brings together innovators, creatives, advertisers, business leaders, media moguls, celebrities, filmmakers, and musicians to celebrate out-of-the-box ideas, technology, the arts, and good old-fashioned ambition.
While most attendees have a general idea of what’s in store, the hidden gems are less obvious. You can find a unique diamond in the rough by exploring the following:
The Latest and Greatest in Products and Services
SXSW is often a “who’s who?” of businesses. But you don’t have to attend specific presentations, try out gadgets, or stop by a booth to see all the companies catering to consumers. The shuttles, pedicabs, and party bikes in the area are an excellent way to discover the latest and greatest in products and services. Businesses know that SXSW is a marketing mecca, and they’re focused on showcasing their goods.
Interactive Technology
If you get excited about interacting with interactive technology, SXSW is an excellent way to give a little TLC to VR, mobile platforms, apps, cutting-edge tools, and more. This conference celebrates the latest innovations in digital advertising as well as new developments in AI, healthcare, peer-to-peer consultation, international relations, mental wellness, and more.
Music and New Artists
Of course, SXSW is also well-known for it’s music festival – a prominent part of the event – featuring everything from newbies to long-heralded, established acts. With such a wide range of eclectic offerings, you’re sure to find something that’s your jam. The lesser-known groups are where you can truly come across a few hidden gems. Go to a performance of a band you’ve never heard of; you just might find they’re more than worthy of being included on your mixed tape.
Food, Glorious, Food
Everything’s bigger in Texas, and it’s tastier too! Not only can you feast on some of the Lone State’s fabulous eats directly at the SXSW event, but you can also check out the wide variety of restaurants located throughout Austin. While the region is known for tons of great grub, it’s especially famous for its chicken fried steak, brisket, chili, BBQ, tamales, and Tex-Mex.
New Concepts and Inspiration
While many attendees go to SXSW purely to have fun, enjoy themselves, and experience something new and different, others go with their own ambitions in mind. Entrepreneurs, creatives, deep thinkers, and artists can all find inspiration in the event’s forward-thinking, sky-is-the-limit mentality. If you’ve been wanting to launch a start-up or reinvent your brand, South by Southwest can take your ideas in a whole new direction.
Ad Focus is a results-oriented out-of-home advertising company that makes sure your impressions are impressive throughout the city of Austin and all over the region. We work with media buyers and planners, marketing professionals, business owners, advertising agencies, and representatives to offer affordable, unique, and effective advertising solutions.
Contact us today to learn how we can help get your business or brand in front of the crowds at SXSW!
Photo Credit: Ad Focus, Inc.