Our friends over at Tasty Ad think Outdoor Advertising is one the most trustworthy media options and we agree! Out-of-Home Advertising (also known as OOH) includes billboards, wrapped vehicles, mobile billboards, digital screens, bus wraps, and more. Below are highlights from a recent Tasty Ad article about OOH and trust:
Why Out-of-Home Advertising Is One Of The Most Trustworthy Media Options
- “OOH advertising is considered more credible than other traditional advertising formats such as TV, radio, and print,” according to a Nielsen’s OOH study.
Hard to Miss Outdoor Advertising
- “[OOH] is part of the physical environment and cannot be easily ignored or skipped like digital ads. Consumers tend to trust messages that they see in real-world settings.”
- “Reaching consumers in specific geographic areas…can demonstrate a brand’s commitment to the local community.”
Engage with Consumers through Billboards and Outdoor Advertising
- “Interactive OOH advertising formats, such as digital billboards … can increase consumer engagement with brands.”
- “OOH advertising can leverage social proof by featuring endorsements, testimonials, or user-generated content, which can enhance trust by demonstrating that others have had positive experiences with the brand.”
Read the whole article for more reasons to check out our wrapped shuttles, golf carts, pedicabs, buses, boats, and more! Contact us at Ad Focus for your trustworthy OOH advertising!
Photo credit: Ad Focus, Inc.