Do you know how Times Square got its name?

If you’ve ever been to Times Square before or have seen photos in any capacity, then you’d have seen images of the main building right in the middle. The structure now, is known for its flashy signs and billboards all over it, but it’s not how it originally started. The building originated as the main hub for the New York Times publication. It didn’t take long for the Times to outgrow the building though, and it is now virtually abandoned on the inside. What remains, is a solid structure in a perfect location making it a prime spot to advertise on. As you can imagine, Times Square has become the mecca of advertising.

Why Advertise in Times Square?

• Time Square only occupies 0.1% of New York’s total land area but generates 10% of the City’s economic output
• 174 million People enter the Times Square proximity annually
• 53% of Residents are considered high income, educated, young professionals who are extremely mobile
• 47% of visitors continue to share on social media after their visit to Times Square

New Year’s Eve advertising in Times Square

Choosing the busiest location per capita, at a time where all attention is simultaneously focused on one thing only makes sense – New Year’s Eve at Times Square! In a world that seems to have endless opportunities to market your brand, choosing the best time can be overwhelming. We can help!

Cost of Advertising in Times Square

A billboard in Times Square can be as low as $350/day! Yes, read that sentence again. Typically, longer campaigns get lower rates. But if you have your eyes set on a shorter campaign we have affordable options for that too!

In fact, advertising in Times Square is great especially around New Year’s Eve! There are several options for weekly or monthly billboard ads, but you can also pair different mediums at the same time to capitalize on mobile traffic. For example, you could use a Digital Mobile Billboard (Billboard Truck) that would keep your ad moving at street level throughout all of Times Square during one of its busiest days while also advertising on a Times Square Digital Billboard.

Billboard Ads in Times Square
Looking to start your campaign or need more information on the best approach that would work for you? Contact us today. Or you can drop us a message at: hello@theadfocus.com

Photo Credit: Katerina Holmes