Taxi Advertising in New York City

From the 70s to today, taxi advertising in New York City has evolved into a massive marketplace filled with opportunities to promote brand awareness. In fact, taxi top advertising is among the most recognizable in the world. Chances are if you saw a taxi before the 1970s, it was just a plain yellow taxi with no ads anywhere to be seen. Although taxi tops have been around for a while, it wasn’t until 2003 when they officially entered the digital world.

Taxi business models are based off their ability to be readily available to the consumer. As a result, taxi’s natural gravitation towards busy city areas, make taxi top advertising a great advertising opportunity.

Taxi Cabs Ads in NYC

With millions of city residents and an increasing number of tourists each year, New York City has become home to the iconic yellow cab. New York is a great place to consider taxi cabs because they:

– Offer broad coverage in downtown areas and the surrounding suburbs

– Backlit lighting on taxi tops allows for great day or night viewing

– Tops are double-sided (two ads)

– Attract consumers in the number 1 U.S. Media Market in Manhattan

Taxis at Ad Focus cover all the most popular residential neighborhoods. Downtown, Midtown, Uptown, Park Avenue, Upper West side, Upper East side, Soho, Noho, West Village, Tribeca, & Chelsea. According to the United States Census Bureau, the current metro area population of New York City in 2022 is 18,867,000. This is a 0.23% increase from 2021.

New York City Advertising

Not only is New York City home to the first pizzeria in America, but Central Park is the most filmed location in the world. Popular tourist attractions such as: Times Square, Empire State Building, Rockefeller Center, 5th Avenue, Park Avenue, and the 9/11 Memorial are among the many reasons New York is a sought-out place.

Taxicab Advertising

If you are looking to promote your business across the city, taxi advertising is one of the best ways to dominate the advertising market. According to one article, New York City has a little more than 13,000 yellow taxis. Each taxi makes nearly 800 trips per month for a combined 12.5 million trips.

Yellow Cab Ads in New York City

New York is one of the most culturally diverse places in the world. The city hosts the most professional sports teams in any other state. It also offers some of the best dining at every corner block. When locals and tourists are looking to experience all that New York City has to offer, it’s likely they will need a taxicab to get them to and from!

Looking to start your taxicab campaign or need more information on the best approach that would work for you? Contact us today. Or you can drop us a message over at: hello@theadfocus.com

Photo Credit: Jason Alvarez