Convention & Trade Show Advertising

In-person conferences and tradeshows continue to be one of the best ways to achieve business goals, generate new leads and create brand awareness. Retaining and attracting new attendees is a primary goal for most events. Outdoor advertising for expos, conventions, conferences and trade shows is a highly effective way to grab the attention of potential attendees. Ad Focus works in most major US markets. We offering a myriad of OOH advertising products fitting for convention and trade show advertising. Mobile commercial trucks, LED billboards, vehicle wraps and more can be used to creatively and strategically market your event.

Targeting Convention Attendees with OOH Advertising

Marketing products such as mobile digital billboards, taxi tops, shuttle wraps and more are an effective method in targeting expo and conference attendees with OOH advertising. These unique marketing products help generate brand and event awareness with attendees that can lead to sales conversions and increased attendance. Event organizers can use a variety of OOH ad products to help promote their event. Ad Focus can help create a plan for the best product type, location and duration to grab the attention of target audiences.

Advertising for Sponsors and Exhibitors

Event planners often rely on sponsorships to help generate the revenue needed to ensure the most successful event for exhibitors and attendees alike. Sponsorship dollars help the organizer to fund innovative and attractive elements to a conference or trade show to boost registration numbers. Meanwhile, the exhibitor receives benefits for their sponsorship. This establishes credibility and brand awareness with attendees. Studies show that 62% of trade show attendees are not currently customers of an exhibiting company. But 77% of executive attendees with purchasing power use tradeshows to find a new supplier. Utilizing OOH and mobile billboard advertising for sponsors and exhibitors can help attract more potential customers and increase traffic at sponsor booths, increasing the ROI for sponsors.

Convention centers across the US have great branded options. Miami Beach Convention Center offers attendees quick and easy transportation with Swoop electric vehicles. These Electric Shuttles can be sponsored and branded for high impact at the entrances to the convention center

Billboards and Ads for Convention Centers

Marketing for events is a critical component in ensuring the success of an event. For smaller events with lower marketing budgets, marketing must be done in the most thoughtful and strategic ways. Billboards and ads for convention centers can help smaller to medium sized events stand out. Mobile, digital and projection billboards can help events establish brand awareness, reach target audiences and increase sales.

Mobile Billboard Trucks at Trade Shows

Most conventions, conferences and tradeshows take place in urban areas and large cities. Convention and event centers tend to be located in highly walkable and central areas within the city. This ensures easy navigation and close proximity to hotels and points of interest. Utilizing Mobile Billboard Trucks to promote events or trade show exhibitors and sponsors is a great option. It helps catch the attention of many on lookers and potential customers. Ad Focus can help to customize the route, timing and duration of a mobile commercial truck to maximize brand awareness and increase audience engagement.

Interested in finding new and creative ways to do outdoor advertising for expos or trade shows? Want to learn how you can add or improve sponsorship packages with OOH ad opportunities to attract and retain sponsors? Reach out to us at hello@theadfocus.com and check out our offerings on TheAdFocus.com.

Photo Credit: Ad Focus, Inc.