Marketing, once dominated by billboards and radio ads, has gone digital. It makes sense: most people spend their lives online shopping, researching, socializing, and emailing everyone (from their boss to the spouse sitting right next to them on the living room sofa). In order to keep up with the changing times, marketing adapted. But what does this mean for billboards and other types of OOH?
Out of Home Advertising still works, of course! In fact, billboards don’t only gain the attention of passerby’s, but they actually enhance your online presence too.
How do they do this? We’re so glad you asked! OOH doubles down on digital by:
Directing People to Your Social Media: OOH can be used to direct people to your social media. Does this mean you need to advertise your Facebook page? No (though Mark Zuckerberg would probably like it if you did). But when people see your brand out and about, they’ll look it up when they’re home and inside. This is especially true if you advertise an online promotion.
Educating the Public: Another way OOH enhances your online campaign is by educating consumers about a product. When people learn a bit about what you’re offering, they’ll want to learn more. And where will they go to do that? The internet, naturally.
Attracting New Consumers: Digital marketing is often driven by the research and spending habits of the consumer – these habits are tracked and consumers are presented with ads they’re most likely to act on. This is effective, but it can also limit your costumer base. Billboards, because they are visible to everyone regardless of past spending habits, introduce your brand to new customers.
Going Viral: The goal of a billboard campaign should never be to go viral – the odds aren’t high that you will. Yet that doesn’t mean it doesn’t ever happen. Instagram, in particular, is filled with photos of billboards that people find cool, clever, or visually appealing. They click a pic and post it to their account and – wah la- they do your marketing for you!
Using Outdoor Advertising to grow your digital marketing
If you’re interested in billboards or other type of advertising, contact us today and feel free to visit our site at www.TheAdFocus.com.
Photo Credit: Ad Focus, Inc.