Beach Advertising in Florida
With over 360 miles of coastline and 189 official beaches recorded, opportunities for beach advertising in Florida are endless. From Daytona Beach all the way down to the famous South Beach, Florida is covered with beautiful white sand, blue water, and beach town vibes.
Beach towns are scattered all around the panhandle. They continue to be a top draw for tourists every year. Over 22 million residents live in Florida. And according to one study, over 100 million travelers visit the state each year.
Advertising in some of the more popular cities in the state such as Miami, Ft. Lauderdale, Key West, and St. Petersburg would be a great way to promote your brand.
Advertising to Summer Crowds
Florida beach areas are perfect for advertising due to their warmer temperatures year-round. Advertising during peak summer months reaches the crowds and can increase brand impressions at no extra cost. Tourists visit Florida to relax, spend time outside, soak up the sun, and enjoy themselves.
Outdoor advertising meets people where they are. Whether they are walking along a busy city center, bar hopping along a boardwalk, or making their way to their favorite beach, OOH advertising offers fun and unique ways to keep consumers engaged.
OOH Advertising in Tourist Areas
Out-of-Home advertising options are plentiful in highly sought out areas in busy beach towns. Ad Focus offers a multitude of options including: pedicabs, rickshaws, electric shuttles and digital mobile billboard advertising. Many of these are utilized not just for advertising and branding but also for last-mile transportation taking tourists and residents to and from hotels, restaurants & bars, attractions, and retail shopping areas.
No matter your medium, advertising is extremely effective in high density beach areas during peak summer months from Memorial Day to Labor Day.
Top Advertising Spots in Florida
Free ride shuttles are a super popular mode of transportation to “hop” around beach towns like South Beach in Miami. If people need a quick ride a few blocks or a longer ride to sightsee, they enjoy the fun experience our fully electric shuttles provide.
Pedicabs, or rickshaws, are also popular in warm weather climates and can be a great option for outdoor advertising campaigns. Whether you are walking down Duval Street in Key West, visiting the Dali Museum in St. Petersburg, or dipping your toes in any of Ft. Lauderdale’s white sandy beaches, it’s likely you will run into some form of outdoor advertising.
Peak Advertising Months in Florida
While Florida is busy year-round, the summer crowds tend to flock to the ocean between Memorial and Labor Day more than any other season. From May – September, Florida is non-stop when it comes to entertaining both residents and tourists alike.
The closer you get to most beach areas, the more traditional forms of advertising become less prevalent or non-existent. Ad Focus can help. We provide street level advertising options that ensure your brand gets seen!
For more information on advertising in Florida, contact us here, or check out our work on Instagram.
Photo Credit: Gagan Cambow