When it comes to outdoor advertising, not all locations are equalome cities are primed for pedicab profits and in tip-top shape for tuk-tuks. While others are an advertiser’s dead-end. (Cue the lone tumbleweed blowing down a dusty road).

So, what makes a location an outstanding choice to market your marvels?

The best cities for outdoor advertising showcase the following:

A Lot of People

Advertising in a populated area allows you to cast a wide net. A city like Scottsdale, Arizona, with a population of roughly 250,000, will always give you more bang for your buck than advertising in a small town. It’s an easy way to reach more people in your target audience and encourage them to reach for their wallets.

A Lot of Foot Traffic

Various types of traffic are beneficial to your ad campaigns. Web traffic, rush hour traffic, and foot traffic. The latter, however, is especially important when it comes to outdoor advertising, as people walking around tend to look around, notice advertisements, and thoughtfully consider the product or service being sold. This helps the walkable quickly turn into the profitable.

Sunny Weather

Weather plays a role in outdoor advertising too, of course. If the weather outside is frightful, your marketing isn’t likely to be delightful. Locations with warm temperatures, few fluctuations, and limited climate surprises tend to be the most ideal for things like kiosks, digital billboards, pedicabs, and more. When Mother Nature is on her best behavior, people are encouraged to leave their homes, allowing businesses to reap the benefits.

An Affinity for the Outdoors

Enjoying time outside doesn’t need to be limited to hiking up mountain trails or lazily paddling around a lake; it can also be taking a stroll around downtown, riding a bike through the city streets, or jogging along the riverwalk. A city with a fresh air-focused lifestyle benefits those promoting their goods and services outside. The great outdoors aren’t just good for the soul; they’re good for the sale.

Reasonable Cost of Living

States with a reasonable cost of living tend to do particularly well in the outdoor advertising game. The reason is obvious: When people spend less on their mortgages, groceries, cars, and everyday expenses, they have more money to spend on your products and services.

Ad Focus is a results-oriented out-of-home advertising company that makes sure your impressions are impressive throughout the city of Scottsdale and all over the region. We work with media buyers and planners, marketing professionals, business owners, advertising agencies, and representatives to offer affordable, unique, and effective advertising solutions. Contact us today to learn how we can help you take your brand beyond.

Photo Credit: Ad Focus, Inc.