Projection billboard advertising is a type of advertising that utilizes projections to display a dynamic and immersive image onto unconventional structures. A novel way of thinking about billboards, they prove that, in marketing, sometimes bigger is better.

These types of ads offer several benefits, including the following:

They Attract Attention

Consumers are inundated with promotions, sales, and deals and quickly burning out on run-of-the-mill advertising. Ads seem to encompass nearly every aspect of life. With this burnout comes tuning out, and that means advertisers must think outside the box to make an impact. Projections ads offer a way to do just that.

Projecting your ad onto an unconventional surface, such as a 30-story building, attracts attention and gets that ad noticed. It’s much harder for consumers to tune out the unique than it is the mundane. These ads also make consumers feel heard, as you put your effort into a more visionary way to reach them.

They Expose Your Brand to All Sorts of People

Projection billboard advertising is a potent way to expose your product or service to all kinds of people in no time at all. Whether you’re projecting your brand onto a high-rise in LA, New York City, Austin, or Boston, or advertising your newest release on the walls of Miami, San Diego, Portland, or Seattle, you’re exposing your company to people with a wide range of tastes, preferences, and needs.

This projection, due to its size and the physics involved, can also be visible to those who aren’t nearby, allowing you to reach even more potential customers. It can reach those on foot, in cars, and on public transit and be especially powerful when paired with nightlife hotspots and high-traffic areas. The wider your net, the more consumers you’ll catch.

They Flex Your Creativity

From wall projections to large format projection ads to night-time ad projections juxtaposed against the starry sky, there is no limit to how creative you can get. Flexing your company’s inventiveness helps you in all sorts of ways.

As already mentioned above, it gets you noticed, first and foremost, but it also conveys your innovation to a potential consumer, a trait that customers want in the companies they patronize. A creative flex helps customers see your potential, and that makes you more attractive to them.

If you’re creative enough, you may even find your marketing exploding through an unattended grass-roots campaign. People who are deeply impressed with the creativity of an ad and connected to its message, visuals, or overall feel are more likely to snap a picture of that ad and put it on their social media. This exposes your ad to those who don’t see it firsthand and expands your marketing team………..without actually having to hire anyone new.

Ad Focus is a results-oriented out-of-home advertising company that makes sure your impressions are impressive in major US cities and everywhere else. We work with media buyers and planners, marketing professionals, business owners, advertising agencies, and representatives to offer affordable, unique, and effective advertising solutions. Contact us today to learn how we can help you take your brand beyond.

Photo Credit: Ad Focus, Inc.