Pride Parade History

Pride Month is celebrated in June to honor the 1969 Stonewall Uprising in Manhattan. One year after the uprising, cities nationwide held their first Pride parades, also known as gay liberation marches. Commemorative in nature, they also acted as protests. Year over year, these marches drew in thousands of people, police resistance, and media coverage.

Over time, June became known as Pride Month. The entire month is dedicated to celebrating the LGBTQ+ communities. Global Pride Day is on the 28th of June. And you will see these Pride parades continue to live on today, stronger than ever.

Pride Parade Advertising

Nationwide, Pride parades bring a variety of pride-themed advertising campaigns to the media forefront. More than ever, brands are signaling support for the LGBTQ+ community during Pride month. However, one article states that support must come from more than a rainbow-hued post on social media.

OOH advertising is a unique and fun way to stand out in such an energetic, passionate, and lively crowd. Because this goes beyond your traditional advertising or standard social media posts. Digital mobile billboards, pedicabs, party bikes, and electric shuttles can get into highly populated areas, where traditional advertising cannot. This unique form of advertising makes your brand campaign almost unavoidable to the naked eye.

Pride Parades 2023 Sponsorships

As Pride parades continue to grow, you will likely see some type of Pride event in any major city during the month of June. Some of the biggest cities known for their Pride parades (and previous attendance records) include:

• New York City – 4 Million

• San Francisco – 1.7 Million

• Chicago – 1 Million

• Houston – 750,000

• Denver – 525,000

• Los Angeles – 400,000

Billboards at Pride

Pride parades bring street fairs, festivals, and outdoor activities of all sorts. OOH advertising allows your brand to participate in a powerful and resonating way. It can follow consumers and venue goers alike. Where they go, your brand goes. Looking to advertise along the Parade route? Want to offer that “last mile” mode of transportation helping Pride goers to and from festivities? Pedicabs, Tuk Tuks, electric shuttles, and ride shares are a great option!

Interested in electric shuttles, pedicabs, or advertising during a Pride parade? Ad Focus can help! Available in over 35+ markets, we can connect you and your next ad campaign to the experience you are looking for.

Drop us a line at hello@theadfocus.com or message us here and we would be happy to help!

Photo Credit: Gotta Be Worth It