The Outdoor Retailer Summer Market is coming to Denver on July 23-26, 2018. This includes a demo on July 22. Is this an expo where the average joe can stop in and purchase some outdoor retail? Not exactly – it’s reserved for those in the biz.

The Outdoor Retailer Summer Market is the largest tradeshow focused on the outdoor industry in North American – it rules the continent! People come from around the world to talk to others in person, to view and purchase products, and to establish new accounts. It serves as the launching pad for many partnerships.

In a world where business is increasingly done online, it’s a reminder that sometimes the best relationships begin face to face, with a handshake and a “sign” of all the great things to come.

Who Can and Should Attend?

This event is not open to the general public. Rather, it’s open to authorized buyers and members of the trade. Admittance is somewhat strict, as those in charge only allow qualified retail buying businesses in.

As for who should attend – anyone who works in outdoor retail, of course! It’s filled with connections and seminars that give you and your staff a leg up on the competition (speaking of your competition, they’ll be there too. Another reason you should go).

The Educational Experience

You don’t need to dust off your Trapper Keeper or drag out your old college textbooks, but taking part in the educational offerings is an excellent way to stay up to date on the changing trends of the industry. Choose from what areas are most interesting or applicable to you. Some of the topics covered include: women in the outdoors, creative merchandising, Amazon and outdoor specialty retail, fashion trends, consumer behavior, and merchandising displays.

Naturally, the education aspect is only part of this grand get-together; these events are all about networking too. Connect, converse, and come away with new contacts in an industry where contacts matter.

To learn more or register, visit the Outdoor Retailer Summer Market homepage. Can’t make it this time? The market meets again in fall.

Speaking of markets, if you’re in the market for outdoor (or indoor) advertising, we can help. Contact us today!

Ad Focus, Inc. (www.theadfocus.com) located in Denver, Colorado specializes in advertising at the Colorado Convention Center. If you have interest or need more info, feel free to reach out to us at hello@theadfocus.com