Out of Home Advertising in 2022

As we roll into 2022 we might be tempted to ask, what’s the next big thing in advertising? Our friends at Street Fight made some predictions about digital advertising in 2022. And we are happy to report that Out of Home Advertising landed the top spot. Craig Benner, Founder and CEO of Accretive Media, writes:

Out-of-home is the only traditional medium that is poised for continued growth, and that trend will accelerate in 2022 due to advances in measurement, accessibility, and ease of execution. As data privacy, brand safety, attribution, cookie/MAID deprecation, antitrust, fraud, declining viewership, and other issues continue to plague other channels, out-of-home and its increased engagement in a post-pandemic consumer environment will thrive. No bias here (insert another sarcasm emoji), but out-of-home will become a must-buy.

That means Digital Mobile Billboards, Digital Screens, Ride Share Vehicles, Truck Advertising, and all the unique stuff we do is a “Must-Buy.” Put Ad Focus on your list for 2022. We will look forward to helping you get your message out to the world!

Read Benner’s full article here.

Let us help you with Out of Home Advertising in 2022!

Ad Focus is your nationwide expert on Out of Home – OOH – advertising! Contact us to start your OOH ad campaign! Get in touch with Ad Focus online, drop us an email, and check us out on Instagram. We are ready to partner with you!