OOH & Event Advertising
Outdoor advertising is an engaging technique to target people who are on the move, traveling to new places, exploring cities, or attending events. OOH ads have unique opportunities to engage consumers in ways that traditional advertising may not.
The only type of media that has constant exposure and has a larger audience than any other type of advertising is OOH. Each year, thousands of concerts, sporting games, festivals, and even parades can be found nationwide across multiple cities. Events capture millions of tourists and locals alike. Advertising around events is a cost-effective way to deliver high impressions for your campaign. An ideal way to reach a wide audience and increase the exposure of your marketing campaign is outdoor advertising.
Events to Advertise at in 2023
The event industry was worth $890 billion as of 2020 and it is noted that up to 40 million Americans attend business events each year. Not to mention the thousands of other events cities host each month.
Ad Focus helps brands market their product and/or service surrounding several of the biggest events nationwide each year. Some noteworthy events can be found below:
Outdoor Advertising Around Events
Choosing an event like MLB Opening Day, the Super Bowl, or a music festival like SXSW or Austin City Limits? Ad Focus has options for you.
Mobile Billboard advertising can target specific areas, locations, or points of interest around town during big events. Additionally, they drive customized routes which ensures you’re reaching your target audience where they are.
Pedicabs are another great option for events because they are a unique advertising medium creating a fun way to showcase your brand. They easily get into congested areas and can be branded with your ad ensuring it will be seen around local area venues, stadiums, bars, restaurants, and more.
Other options for targeting large events include ride share door wraps and electric shuttle advertising wraps. Car Share ads are great for capturing a broader audience since they operate across larger metro area within a city. Electric Shuttles work much like pedicabs, getting into more crowded areas and providing last-mile transportation to and from big events.
Interested in learning more about advertising options around big events? Contact us here or drop us a line at: hello@theadfocus.com.
Photo Credit: Britt Gaiser