Mobile Billboard Advertising
A digital mobile billboard is in essence a moving vehicle that has advertising on it, otherwise known as a mobile billboard truck. This form of advertising can offer coverage in areas where traditional billboards may be limited or non-existent. In fact, one research study showed that mobile billboard advertising resulted in nearly 100% increase in sales when compared to only 50% increase from standard billboard advertising.
Ad Focus helps you strategically target a specific radius to reach your consumers where they are. Not only can the truck drive custom routes, but your ad also travels at eye level to effectively target your desired demographic of consumers.
Benefits to Mobile Billboard Advertising
- Large format digital screens
- 97% recall rates
- Meaning that almost everyone who sees them remembers the ad
- Perfect for day and night viewing
- Target market and zip code coverage
- Three-sided panels for excellent visibility
- Cost-effective solution
- Ideal for hyper-local targeting
Billboard Trucks
In America (according to the Trucking Association), mobile billboard trucks are noticed by 98% of people traveling in cars. It is also noted that 96% of people can recall the advertisement from LED mobile billboards which is around two times that of static billboards.
Digital Mobile Billboards work because they provide coverage in busy city centers where outdoor advertising options may be less prevalent. For a consumer to see the ad, they just need to be looking out. Not up or down, or at their phone or behind them. It’s eye level and direct.
Mobile billboard advertising is large format and illuminated for optimal viewing day or night. They can be digital or static depending on market. With the ability to custom target routes to reach a desired area or consumer base. If your goal is to build brand awareness and engage a mass audience, then a digital billboard may be your best bet!
Mobile Billboards across the United States
Ad Focus offers Mobile Billboards in several markets nationwide. Some of our top markets include:
- New York City
- Philadelphia
- DC
- Denver
- Chicago
- Atlanta
- Miami
- Orlando
- Dallas
- Houston
- Phoenix/Scottsdale
- Los Angeles
- San Francisco
City centers can be an awesome option for mobile billboards because they provide high visibility in multiple areas such as around sports stadiums, concerts, festivals, retail shopping areas, grand openings and more.
Looking to learn more about digital mobile billboards or how they can benefit your ad campaign? Drop us a line at hello@theadfocus.com or message us here and we would be happy to help!
Photo Credit: Ad Focus, Inc.