Advertising in Downtown San Diego

Downtown San Diego is the city’s cultural hub which includes the historic Gaslamp Quarter and Little Italy. With a vibrant restaurant and bar scene, the Gaslamp Quarter is a popular destination for both residents and tourists. Little Italy, with its quaint trattorias and lively patios, is a chic, pedestrian-friendly neighborhood that offers upscale clothing boutiques, quaint piazzas, trendy cocktail bars, and brewpubs as well as music venues. On the bayfront, you’ll find the USS Midway, historic naval aircraft carrier museum, Navy Pier and Seaport Village.

Pedicab Advertising in San Diego

The pedestrian friendly feel of San Diego’s downtown area, along with the dense population of the city, makes it a top choice for many advertising and marketing campaigns. One of the more unique mediums that has been adopted in San Diego and works well, has been pedicab advertising. In San Diego you’ll find tons of pedicabs working the Harbor area, the Gaslamp Quarter, Little Italy, PetCo Park, and all around the San Diego Convention Center during big events such as ComicCon. Due to traffic congestion and expensive parking options, pedicabs make a great alternate transportation option for those wanting to go that last mile – too far to walk, but too short to need a car. Plus, what’s more, pedicabs are a unique and fun way to get around and see the city. They also make great mediums for carrying your brand or advertising message because they’re slow speed so passerby can easily read the ads and they tend to congregate in the highest pedestrian volume areas within a city, so they garner high impressions. You’ll often find them outside of popular restaurants and bars as well as around top tourist attractions.

Billboards in Gaslamp District

While you won’t find many actual “billboards” in downtown San Diego, you will see mobile billboards, especially around big conferences, conventions and events taking place at the San Diego Convention Center which is conveniently located in the Marina district near the Gaslamp Quarter. Digital Mobile Billboards are an excellent choice for marketers looking to target a specific area or neighborhood because their routes can be fully customizable to reach your desired demographic and target audience. And, with a digital screen you have the option to run a static or motion ad (similar to a short commercial) which are more apt to grab consumer’s attention. Mobile billboards work great around large events where the impressions are high. Additionally, many offer GPS tracking and demographic reporting so you can see the results of your campaign’s reach. 

If you’re interested in marketing or branding your business or product in San Diego or the Gaslamp Quarter, contact us or email hello@theadfocus.com for more information.  Ad Focus offers large format, Digital Mobile Billboards, Pedicab advertising and Taxi Advertising to fit your needs and budget.