Super Bowl 2024 Advertising
Five years after landing the NFL’s Raiders, Las Vegas is set to host the next edition of the Super Bowl. On Sunday, Feb. 11, 2024, Super Bowl LVIII will be played at Allegiant Stadium. Just off the Las Vegas Strip, advertising at the 2024 Super Bowl in Las Vegas will be wildly popular this year.
According to a custom study from the NFL, a total of 208 million people tuned in to watch the 2022 Super Bowl. An excellent way to generate more impressions for your campaign is outdoor advertising around the Super Bowl. You can target hundreds of thousands of consumers flooding the area.
Mobile Billboard Advertising at the Vegas Super Bowl
It is recorded that 65% of the Super Bowl’s co-viewing happens outside of the event. Ad Focus offers unique outdoor advertising products. They can help you capitalize on the incoming tourism surrounding the Super Bowl to hit this crowd.
Digital mobile billboards can specifically target both local and visiting NFL fans. It makes it an ideal and unique platform to showcase your next ad. With the ability to create custom routes and feature ads on 3-sided panels, these billboard trucks can produce high impressions.
Similarly, Pedicabs are another great advertising option in busy areas. They can get several blocks without having to find parking, which will come in handy during the Super Bowl! These bicycle rickshaws can have panel advertising or be fully wrapped with your ad or brand which reaches the riders, and fans coming and going.
Allegiant Stadium Advertising
Allegiant Stadium is a domed stadium that holds a capacity of 62,000 people. It is expected to hold one of the largest events in Las Vegas’ history by hosting the Super Bowl. The economic impact from those traveling to Sin City for the big day to be $1 billion, one study is projecting.
Despite the significant road closures at the Vegas Super Bowl 2024, our products at Ad Focus will allow you the ability to put your brand in places that are hard to access in these very congested areas. Consider pedicabs, digital mobile billboards, or ride share wraps for the upcoming Super Bowl to make a big impact.
Billboard Advertising at Events in Vegas
Outside of the Super Bowl, Vegas is known for its tourism. With over 160,000 people walking on the strip every hour, DMBs are a great way to catch attention during big events.
Ad Focus can help you target all of Vegas’s top events each year:
- Formula 1
- Pride Parades
- Electric Daisy Carnival
- Stanley Cup Playoffs
- National Finals Rodeo
- NASCAR Weekend
- International Consumer Electronics Show (CES)
The Las Vegas strip is over 4 miles long. Placing your ad on a pedicab or Uber not only targets consumers using transportation services, but also the thousands of visitors choosing to walk the Strip. If you’re interested in marketing in Las Vegas, Ad Focus has options for you!
For more information, you can contact us or drop us a line at hello@theadfocus.com. We are ready to partner with you!
Photo Credit: Pixabay