I followed the light and this is where it led me.

We’ve all been impressed by images from Times Square – the billboards lighting up the night making it as bright as day. It may have sparked some questions about who is advertising, what does it cost to do it, and how do you even figure out how to get on one of those billboards?

You’ve got questions? We’ve got answers.

What does a times square billboard cost?

As low $300 per day! With Ad Focus, the longer you run a campaign the better the price. Need just one week? We’ve got affordable options for shorter campaigns, too!

How many people will see a billboard in times square?

Half-million people daily! Ad Focus’ screen is visible to commuters coming from one of the busiest transit stations on the planet and to the 360,00 daily pedestrians in Times Square. In the heart of the Bowtie, our state-of-the art unit broadcasts your message above this popular pedestrian location and will generate almost a half-million impressions daily.

How often will my ad play in Times Square?

Your ad in Times Square will play once every 3 minutes. Or more often! It depends on how many other advertisers have current ads in the loop. If you’re wanting to be seen more often, you can simply purchase more than one ad spot.

What are my advertising options in Times Square?

Digital mobile billboards and Pedicabs are great alternatives to our large LED Billboards high up on the sides of buildings! Digital Mobile Billboards and Pedicabs (also known as rickshaws) keep your ad moving at eye level throughout all of Times Square.With Ad Focus’ Digital Mobile Billboards you can choose a custom route. These can cost less than $200/hour and are a great option for short or long campaigns. They’re very versatile. Ad Focus’ Pedicabs are a fun experience for riders. They will remember your ad and often will post pictures with it on social media! With nearly 360,000 pedestrians each day, your ad is in a great position to get noticed as it rolls by.

Can I advertise for just one day?

Yes – Advertising in Times Square for just one day is a great time to use a Digital Mobile Billboard (Billboard Truck). Most billboards will require weekly or monthly commitments to running ads, but with a Digital Mobile Billboard you can have your ad exclusively run for an entire day all around Times Square.

Why would I choose Times Square over other billboard locations?

The #1 destination in New York City is Times Square, making it the prime location for NYC advertising. Ad Focus’ Billboard will have your ad towering over the masses. The bright beacon will showcase your content in static or full-motion, high-resolution, digital displays. This offers a dominating platform for your message.

How long is an ad spot on a billboard in Times Square?

A typical loop of ads runs each one for 15 seconds. Want to be seen more than that? Purchase additional ad spots!

What does it cost to get on a billboard in Times Square?

You can advertise in Times Square as low as $300 a day! A few factors will affect the cost of advertising on an Ad Focus Times Square Billboard. How many days/weeks will you have your ad running. The longer your campaign, the lower the daily rate. What are the dates you’d like to run? New Year’s Eve – it will cost a little more than other times of the year. How often do you want your ad seen? Running it as part of the regular loop – once every 3 minutes – that will be the most budget conscious choice.

Are all billboards in Times Square Digital?

The brighter the better when it comes to advertising in Times Square. Traditional static ads have been replaced with bright LED displays. With Ad Focus your ad has a prime location and has no competing ads on either side. It is the only billboard at that level or its location. Ad Focus’ Digital Billboard is more than 3x times the size of a standard billboard. The screen is visible to commuters coming from one of the busiest transit stations on the planet and to pedestrians in Times Square.

How many times a day does an ad run on a billboard in Times Square?

Your Times Square ad will run more than 400 times in one day! Times Square Billboards are lit up and running for 20+ hours a day. If your ad is part of a typical 3-minute loop, it will show up at least 20 times per hour. So by the end of the day your ad will have been displayed 400 times!

Can I buy a billboard in Times Square?

You can “buy” a billboard in Times Square. Buying it/Renting it – there is a difference. You’re likely wanting to know how much it would cost to rent or run an ad in Times Square. We can get your message up high in the sky for less than $300 per day! Buying a billboard is your real question? They are available for purchase from time to time, but are usually sold between large advertising media companies without any outsider being aware.

Ready to advertise on a Times Square Billboard?

We are here for you and will make it easy! In addition to Times Square, we work in 35+ markets nationwide! Contact Ad Focus online, drop us an email, and check us out on Instagram. We are ready to partner with you!

Photo Credit: Andreas M