What is OOH advertising?

ooh advertising

Out-of-Home advertising, or OOH as it’s commonly referred to in the industry, is a unique and diverse advertising medium that offers plenty of opportunity to unleash creativity. Many times, OOH is also referred to “Outdoor” advertising and the two are often used interchangeably. The Outdoor Advertising Association of American defines outdoor advertising as:Any advertising done outdoors that publicizes your business’s products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.”

Types of OOH Advertising

Out-of-Home advertising is very adaptable and offers virtually unlimited potential for your marketing and advertising needs. OOH advertising can be anything from static billboards to digital billboards, from kiosks to transit ads, street furniture, to more unique advertising with wraps on everything from electric vehicles & shuttles to pedicabs and even city share bicycles.

The best types of OOH and outdoor ads are dynamic and grab the consumer’s attention. Some clever examples can be seen here.

Benefits of OOH Advertising

The benefit to clients is that OOH advertising is seen from morning through night and can be anywhere form airports to malls, outdoor shopping centers, city streets or along highways. Ads can be mobile such as advertising wraps seen on shuttles, Tuk Tuks, electric vehicles, pedicabs or party bikes /pedal pubs – or stationary such as billboards, kiosks, bus shelters, wallscapes and even hand-painted murals.

Advantages to out-of-home advertising includes: geographic flexibility, high frequency and impressions, high reach of a mass audience and ability to break through the clutter of advertising with more creative out-of-the-box campaigns.

How to Utilize OOH Advertising the Right Way?

Below are some quick tips to assist with creating more dynamic, eye catching ads:

  • Use large, clear fonts.
  • Keep your message simple.
  • Be bold in creativity, concept, and design to cut through visual clutter.
  • Continue your OOH messaging and design throughout other marketing and advertising avenues.