Why Miami Taxi’s?
Miami taxi advertising remains a far more popular option for travelers & residents to get around than even rideshare. And, when it comes to outdoor advertising, taxis are a great option.
In the Miami market, taxis are out 24/7 and provide a cost-effective outdoor advertising option along with great exposure. Their ability to cover wide areas ensures your messaging is reaching the most people possible and thereby generating maximum impressions.
Taxi ads are very noticeable throughout the Miami Metro. Ad tops on cabs are double-sided and backlit offering excellent visibility day and night. Door wraps are another option and definitely get noticed.
Some added benefits to taxi advertising are:
- Maximum exposure across downtown Miami and at the airports
- Best format for reaching locals, convention attendees, or tourists
- Unparalleled visibility, reach, and frequency
- Up to 20 hours of time on the road daily
- Eye level ads offer maximum exposure
Taxis at Miami Airport
Taxis in Miami-Dade County provide transportation across the city and serve the Miami International Airport, which serves 35M people each year. It is America’s third-busiest airport for international passengers. Also known as MIA, Miami International is the primary airport for the Miami area, serving 163 domestic and international destinations and 45.9 million passengers in 2019. That’s a lot of travelers!
The Miami DMA includes the counties of Broward, Miami-Dade, and Monroe, and it stretches from the Florida Keys to Ft. Lauderdale. This area is home to more than 4.5 million people and is one of the country’s top multicultural centers.
In addition, Miami is popular due to its diversity, dense population, and high percent of Spanish speaking residents.
Miami Taxis Remain Popular
Miami is home to sun, sea, teeny-weeny bikinis, Art Deco architecture and…taxis!
Despite the popularity of ride-sharing apps, taxis in Miami are far from going extinct. Rideshare providers were banned from Miami-Dade County and Miami International Airport until 2016.
Although ridesharing has impacted the taxi industry worldwide, taxis in Miami remain extremely popular as a means of transportation. In part, because taxis are often cheaper than a rideshare and charge an affordable flat rate for airport trips.
Taxi fares remain steady no matter the time of day or night. This is because taxis charge a base rate per mile regardless of the time of the day. Since rideshare apps now charge “surge” pricing during peak times such as rush hour, it can be more cost-effective to take a cab during these times.
Additionally, taxis have the added benefit of drivers undergoing background checks, along with checks for criminal offenses, health tests, and previous driving offenses, such as DUI charges. On the other hand, almost anyone with a license and a car can be a rideshare driver.
For these reasons and others, taxis remain popular and relevant across Miami & Ft. Lauderdale. Just take a look around and you’re sure to see a Miami taxi promoting ads for local businesses, national brands, clubs, restaurants, tourist attractions and more.
If you’d like to utilize taxi advertising for your business, Ad Focus can help. We offers advertising opportunities on the largest fleet of taxis in Miami. For options, availability or pricing, please contact firstname.lastname@example.org or visit our website for more information.