Wherever they go, Mobile Billboards attract attention for their large format, high visibility, that cannot be missed. One study found that found that ads on trucks were noticed by 98% of people in cars with a 97% recall rate. For brands and campaigns that want to attract maximum attention, Mobile Billboards provide large format, high profile exposure.
Digital Mobile billboards provide 100% SOV giving your brand maximum exposure.
This outdoor medium is great for targeting high volume, large scale events where brands or businesses want to get noticed. Mobile Billboards provide great exposure in the Mile-High City and can fit numerous businesses and brands. Custom selected routes allow advertisers to reach their target audience. Commonly used around sports venues (like Broncos Stadium and Coors Field), concert venues (the Pepsi Center), plus seasonal music festivals & events such as Denver Day of Rock, Oktoberfest and the Kentucky Derby Party, mobile billboards can easily reach desired demographic audiences.
Determined by the client, mobile billboards operate along a specified route, for a specific number of days or weeks, helping clients reach target locations or audiences.
Advertisers also have flexibility when utilizing a mobile billboard. They can easily reach people around restaurants, apartment communities, big box stores, retail enters, grand openings,& events, or be circling parking lots or sports arenas during games. In addition, they can reach consumers along major highways and roadways.
Another benefit of mobile billboards is their ability to offer GPS tracking along with demographic reporting for each campaign.
Denver currently ranks #17 among Top Media Markets, and has seen an influx of transplants over the last few years. People continue to move to the Mile High City, which is one of the fastest growing cities in the country. In 2018 alone, Colorado gained 80,000 new residents. Known for its nearly 300 days of sunshine per year, outdoor lifestyle, work/life balance, and proximity to the mountains, Denver just keeps growing. It’s become an ideal city for outdoor advertising due to it’s pleasant weather, active lifestyle, and rapidly growing market share.
According to the Out of Home Advertising Association of America, OOH is one of the fastest growing segments of advertising media due to its ability to extend reach, amplify campaigns, and drive consumers to engage with brands both online and in-store. No other advertising format is more ever-present, or more creatively versatile than Outdoor and Out-of-Home advertising.
Photo Credit: The Ad Focus, Inc.