Colorado Rockies Opening Day is one of the biggest events of the summer in the Mile-High City. Typically taking place in early April (usually the first Friday of the month) Denver residents hit the streets and bars in full force to welcome springtime, sunshine, cold beer, and America’s favorite pastime, baseball! In fact, some Coloradans think the Rockies Home Opener should be considered a state holiday. Of all the events in Denver, Opening Day has become one of the highest revenue generating days of the entire year knocking St. Patrick’s Day from its previously held #1 spot.
Opening day in Denver is not just for fans attending the home opener game. The downtown area fills with consumers taking in the sights and sounds, heading to their favorite restaurant or bar, and drinking a tasty local IPA. Coors Field’s seating capacity of 50,000 makes it a prime opportunity for brands and businesses to get in front of families, millennials, and other consumers all with expendable income. Fact: a typical family of 4 will spend on average between $150-$200 just to attend a Rockies game – and that’s not including hot dogs, beer, and foam fingers for the kiddos!
Marketing around Coors Field
Many brands occupy the digital screens and the jumbotron within Coors Field, and this promotion provides on average 10 minutes of total screen time per game with an average of three games per week (during the regular season). Great idea for brands with massive budgets! However, the average starting price to advertise on these screens inside Coors Field is around $50,000 – not every business or brand has this kind of ad spend money.
Bottom line, having an advertising presence around Coors Field during Rockies Opening Day is a superb opportunity to reach sports fans ready for the MLB season to kick off in full force. Nearly 3 million people flood the Ballpark area during Opening Day each year. Advertising during such a massive event guarantees you reach a broad demographic audience and fans not only attending the game, but also out enjoying the surrounding festivities throughout the day.
Opening Day Advertising Options
There are numerous ways to reach Rockies fans, and consumers in general, during Opening Day. People of all demographics will be out and about having fun throughout the day. Festivities typically begin around 10am and go all day so there’s ample opportunity for brands to reach consumers or drive traffic via brand awareness and outdoor advertising. Local restaurants & bars are flooded with patrons who didn’t score tickets to the actual game, but still want to partake in the festivities by grabbing some food or beers and watching the televised game at their favorite watering hole near the stadium.
Interested in advertising around Opening Day or Coors Field? We offer outdoor advertising products that cover areas surrounding the stadium including popular neighborhoods and highly trafficked roads. These advertising opportunities reach Rockies Game attendees as well as consumer out for a good time on Opening Day.
Ad Focus offers many billboard-type products including Mobile Billboards, Taxis, Pedicabs and more. For more information on our products or availability, please contact us. Or, drop us a line at: hello@theadfocus.com
Photo Credit: Ad Focus, Inc.